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The Ridiculously Amazing Insurance Podcast

Your BFF to help GROW your Insurance Agency. 

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  2. Insurance Sales Culture

Jun 25, 2021

In this episode of the Ridiculously Amazing Insurance Agent podcast, host Kelly Donahue-Piro brings you a mashup of her 3-minute videos. Kelly discusses the four steps that your agency can take to become a sales culture.

Episode Highlights:

  • Kelly shares the first step in building a sales culture: sales goals. (1:15)
  • Kelly mentions what you should do if you haven’t set a sales goal before. (3:08)
  • Kelly explains why a goal is not a quota. (3:47)
  • Kelly gives the second step in building a sales culture: incentives. (5:07)
  • Kelly mentions the main driver of motivation. (6:18)
  • Kelly shares the third step in building a sales culture: coaching. (10:48)
  • Kelly explains what coaching people means. (12:04)
  • Kelly gives the final step in building a sales culture: uncoupling service and sales. (14:29)

Key Quotes:

  • “We do recommend that every week you tell people where they stand. Because, if you don't, people assume what's going on and that's dangerous. You don't want anyone assuming a sales goal. You want them to feel good and confident… So, your biggest opportunity to create a sales culture starts with a goal.” - Kelly Donahue-Piro
  • “Don't think that all incentives are created equal. Instead, think about how we can get your team motivated towards it.” - Kelly Donahue-Piro
  • “Coaching takes time from leadership and management. And, it's not always everybody's skillset. But, I do strongly believe everybody can become better at coaching.” - Kelly Donahue-Piro

Resources Mentioned: